Parmjit (Parm) Parmar

When you land in Memphis, you might initially perceive it as a quiet city. But beneath the surface lies a vibrant undercurrent, a town where soul, history, and culture converge. Blues was born in Memphis, legendary BBQ simmered, and rock 'n' roll first wailed.

SHAPED BY POWERFUL VOLCANIC FORCES MORE THAN 20 MILLION YEARS AGO, THE CANARY ISLANDS RISE DRAMATICALLY FROM THE ATLANTIC OCEAN, OFFERING A LANDSCAPE LIKE NO OTHER

At a trade media event in Toronto Feb.12, 2025, John Lovell, President, Travel Leaders Network (TLN) discussed the performance and initiatives for the past year and plans for 2025. So far 2025 is starting on a very positive note with TLN Named to Newsweek’s “Most Reliable Companies 2025”.
In 2024, TLN achieved record highs in member retention and recruitment, with 6,000 agencies across the U.S. and Canada. Revenue increased by 17%, land bookings by 10%, and cruise bookings by 25%.
So far in 2...

These Canary Islands emerged from volcanic activity in the Atlantic Ocean 20 million years ago and were discovered by Europeans in the 1500s.

Written by Parm Parmar
It's been two years since the 'Best of the Alps' made Toronto their last stop on their North American Roadshow. On Wednesday (October 22) they returned to host a media luncheon at Cibo Wine Bar downtown to showcase what's new for Canadians to explore in the Alps.
For over 30 years, Best of the Alps has been capturing the essence of the Alps by bringing together 10 of its most iconic spots: Chamonix-Mont-Blanc, Cortina d'Ampezzo, Courmayeur, Crans-Montana, Davos Klosters...

Nantes is a vibrant city full of art, culture and history! It’s a port city on the Loire River, less than an hour from the sea, making it a great place to visit all year round. This city (France’s sixth largest) seamlessly blends centuries-old architecture and cobbled streets with modern art installations.
In summer, Nantes comes alive with performances, concerts, public art with Le Voyage A Nantes and many cultural festivals such as the Folle Journée classical music festival.
✈️ Book your fl...

The Loire River, longest in all of France, is in a region once favoured by French Royals (pre-French revolution), home to chateaus, vineyards, medieval cities and Nantes, the cultural gateway to the Loire region. Once an 18 th century maritime city, Nantes is now a youthful university town with boutiques, art and Michelin-worthy restaurants.
Our ship is moored on “ile de Nantes”, just steps away from the famous ile de Machines, a steam-punk park featuring the famous mechanical elephant and on...

Views of Golden Gate Bridge from The Presidio in San Francisco (all photos courtesy Parm Parmar)
Post date: Apr 12 2024
By: Parm Parmar
SAN FRANCISCO — Canadians have always needed more options for flying into the U.S., and with the expansion of Porter Airlines into more destinations south of the border, there’s a new option for many cities – including San Francisco.
Porter aims to redefine the economy flying experience, and we were along for the ride to see it firsthand. To experience San Fr...

The Israel Ministry of Tourism (IMOT) hosted a farewell reception for Gal Hana, Consul for Tourism and Director for Canada for IMOT Canada, on 18JUN as he embarks on new ventures.
While a live band played in the background at a club overlooking Lake Ontario, guests, including tourism partners, travel agents, and media, sipped cocktails and nibbled on appetizers while catching up with Hana and the IMOT team on the latest developments.
Hana arrived in Canada in 2019 during the Toronto Raptors' ...

The aptly named Finger Lakes region, with its long willowy-shaped lakes crested by vineyards on either side, is looking to attract Canadians.
Located in New York State just across Lake Ontario, this cottage country’s charms are relatively undiscovered. Visitors will experience fine, farm-to-table dining, bountiful nature and a number of fine wineries.
New York State Tourism recently organized a "mini-fam" tour with prominent travel agents to delve into the Finger Lakes region, showcasing firs...

For millennia, the Palm Springs area has been renowned for “taking the waters,” harnessing the therapeutic benefits of natural mineral-rich hot springs. This custom traces its roots back to the original Native American inhabitants, notably the Agua Caliente Band of Cahuilla Indians, who deeply understood and revered the healing properties of these underground waters.
In contemporary times, Palm Springs remains a premier destination for relaxation and indulgence in spa treatments, drawing in d...

Embark on an exhilarating escape to three Palm Springs spas amidst breathtaking desert scenery and towering mountains

The Caribbean islands of Grenada, Saint Lucia, Saint Vincent and the Grenadines united with Sandals to present an unforgettable Travel Advisors Mixer at the Hilton Toronto Airport (26FEB, 2024).
A gathering of 150 travel advisors from Ontario convened for an evening filled with networking and exploration, delving into the distinct charms of these island gems. Open Jaw spoke with several agents; many had booked clients to one or more of these destinations, while others had no exposure, which w...

On Valentine's Day, the Jamaica Tourist Board partnered with Couples Resorts and Sandals to present an exclusive movie screening commemorating the long-awaited debut of the Bob Marley "One Love" biopic.
Amidst the vibrant atmosphere of Yorkdale's Cineplex, travel agents, their hands complete with movie snacks, enjoyed the opportunity to delve into the Jamaican culture, captivating music, and legend of Bob Marley.
Racquel Queensborough said, "Tonight is our first night with retail agents. Late...

Canadians have always had a love affair with Puerto Vallarta.
PVR’s tropical climate and warm temperatures make it an ideal vacation spot from December to April. The weather is perfect during this period, with temperatures not too hot during the day and cool enough at night to require a light jacket or sweater. An added plus, you might even get lucky and spot Humpback whales.
What makes Puerto Vallarta So Captivating?
Beyond its reputation as a beach resort, Puerto Vallarta has transformed in...